Electric Bike Marketing Plan - 1280 Words

The Product - â€Å"SmartBike – Metro† The SmartBike Metro is a power-on-demand foldable electric bicycle that gives you the choice – pedal power or power on demand acceleration. The lightness and convenience of the SmartBike - Metro make it an ideal companion for urban commuting, where there’s scarce space and heavy traffic. It guarantees you arrive fresh on destination, and it provides you business-class performance in multi-ways, even as an indoor exercise bike! Stylish Outlook The SmartBike Metro has a fashionable, stylish outlook that fits well with the status-quo of the affluent professionals. When folded, the bike can be carried as a stylish briefcase, in a environmentally-friendly tote, or in an athletic backpack. The SmartrBike†¦show more content†¦Hence our high price will not significantly affect demand as long as we maintain the product’s image of high functionality. We recognize that consumers are more sensitive to price increases than decreases, so our high prices also provide us with price reduction room in the future should market trends change. Furthermore, our product’s bundled functions currently have a low substitution effect in the market, allowing for price skimming. Channel Members After distribution – matching the high prices – specialty stores Competition Currently our main competitions are other electric bicycles. Market analysis shows that our price is generally higher than competition. We employ the price skimming strategy because we are differentiated from our competitors on functionality and quality since few other electric bicycles has a display mode and none are integrated with stationary exercise bike functions. We will maintain our prices at introduction and will not engage in competitive pricing wars, unless similar functions enter the market in the future. Cost Our base model manufacturing cost per unit is about $500, as we intend to outsource parts manufacturing to China and the current market price for electric bicycles in China is about $400. Here we include freight charges. Our added features, the LED display technology integrated with the exercise bike system should range about $500 per unit (including patent royalties) as it is manufactured in North America andShow MoreRelatedZero Motorcycles : A Successful Entrepreneur1120 Words   |  5 Pagesmotorcycles. Zero Motorcycles is one of the leading sellers and manufacturers of electric motorcycles they are also the most well-known. The company’s founder is Neal Saiki who is a former NASA engineer and a successful entrepreneur. In 2006, Zero Motorcycles released its first prototype and now in 2014 has a well-established product line and has blown past all expectations of not only electric motorcycles but also electric vehicles as a whole. 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The Media Influences Public Knowledge On Health Issues And...

In this day and age of technology and information, communication is at an all-time high. A vast portion of our society’s opinions and choices are heavily influenced by a very prominent media presence which has infused itself into our daily lives. This paper will examine the ways in which the media influences public knowledge about health issues and the subsequent effects upon patients’ personal health decisions. Through this lens, I will examine the anti-vaccine movement and consider methods that can be utilized by healthcare professionals to combat the consequences of misinformation. This is important due to the massive repercussions that mass media can have on communication within our society. As the availability of quick, nearly instantaneous communication and information has become more widespread, this effect has become exacerbated. Within a day of a major event, the entire world will be discussing its details and various standpoints spread like wildfire. 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Princess Diana (3002 words) Essay Example For Students

Princess Diana (3002 words) Essay Princess DianaPrincess Diana was born The Honorable Diana Frances Spencer on July 1, 1961. She was the third female child to Viscount and Viscountess Althorp. Diana had two older sisters, Sarah and Jane and one younger brother, Charles. Her family was well off and Diana had a privileged childhood. The Spencers made their money as successful sheep traders in the 15th century. With their fortune they built Althorp House in Northamptonshire and acquired a family crest and motto ? ?God defend the right? (Morton 10). The Spencers occupied various offices of State and Court. When Dianas was born her father was disappointed she was a girl. He was hoping for his third children to finally be a male heir to carry on the Spencer name. Dianas father and the rest of the family wanted to know why her mother was only producing girls. Because of this, her mother was sent to a clinic for tests (Morton 10). She was only 23 at the time. This is ironic because today we now know the sex of the baby is determined by the father. Even though she was too young to understand, Diana believed she was to blame for her fathers disappointment. Finally, a few years later her mother delivered a boy to carry on the Spencer name. Although Diana had a beautiful christening at Sandringham Church with well-to-do Godparents, her brother Charless christening was a major event at Westminster Abbey. The Queen was the principal Godparent. The Spencer children were privileged but not snobbish. They were taught to accept people for what they are and not their position in life. The children never understood their titles until they went to school. Occasionally one of the royals would make a visit to the Spencer home and once in a while they would play with Princess Margarets sons, Princes Andrew and Edward. Diana remembers not liking to go to the Royal home, because it was big and spooky. Dianas mothers family, the Fermoys, were responsible for acquisition of Park House, Dianas childhood home. King George V granted Dianas grandfather Park House which was originally built for overflow guests from the Royal Sandringham House. It was a spacious property with an outdoor pool and a tennis court. (Morton 11). Diana loved to swim and play tennis at a child. The Spencers were linked by blood to King Charles II. They are also said to be linked by blood to seven American Presidents including Franklin D. Roosevelt, and also Humphrey Bogart and gangster Al Capone (Morton 11). Dianas parents divorced when she was six. It was shock to society. Diana believes the tension put on her mother to produce a boy is when the marriage began to break down. The separation caused a custody battle over the children. This was very disruptive to the four children. After the legal battle their father eventually received custody due to his title and nobility. Dianas mother remarried one month after the divorce was settled to Peter Shand Kydd. The trauma of divorce may have been the cause of what led to Dianas eating disorders of anorexia nervosa and bulimia. Dianas oldest sister, Sarah, also suffered the same eating disorders. These diseases are linked to mother and daughter relationships, anxiety and a malfunctioning family. Dianas parents would fight endlessly and the children would overhear their fights. The four children were cared for primarily by nannies. They went through many nannies in their childhood. This led to a cool relationship with both parents and affection from them was non-existent. The children even ate their meals with their nannies. Holidays were spent shuffled between the two parents. Dianas father buried himself in his work while her mother was only allowed to see them on the weekends. In all, the Spencer children had a very unstable and loveless childhood. Diana says all she craved were cuddles and kisses. Diana learned from an early age to put a smile on her face when family life at home was troublesome. From early on, Diana had a maternal instinct. She cared for her brother, dressing him every day. After her parents divorced, Diana remembers her and her brother lying awake at night in the dark afraid and wanting their mother. Like her sisters, Diana was sent to a boarding school. Her parents were the only divorced parents of her friends, which made Diane feel inadequate. Diana didnt get good grades as she wasnt very scholarly. However, she excelled in swimming in dancing. She especially loved ballet and wanted to pursue it but her height of 5 10 1/2? made her too tall to dance professionally. At her boarding school, West Heath, she visited the mentally and physically handicapped. This is where Diana discovered she had a natural aptitude for this type of work. These efforts gave her a sense of achievement. Dianas grandfather, the 7th Earl Spencer died when Diana was 14. This caused the family to receive new titles. The girls now became Ladies and Dianas brother became Viscount Charles. Her father inherited the 13,000-acre Althorp House (Morton 28). Dianas father remarried in 1975 to Raine, the Countess of Dartmouth. The children instantly disliked her. She was a loud character and the children felt she didnt have the best intentions for her father. After high school, Diana went to a finishing school in Switzerland. Although she loved skiing, her grades were still poor and she missed home. She begged her parents to send her home. At first they wouldnt allow it, but after Dianas persistent requests that they were wasting their money by sending her there, they allowed Diana to return home. Diana was happy to be home and have her schooling behind her. Her oldest sisters friends starting to take notice of Diana saying she was maturing and was fun to be around. Sarah became jealous of Diana because she wanted to be the spotlight of London. When Diana came home she begged her parents to rent her an apartment. Her parents were worried because she had no high school or college education and only a vague idea that she wanted to work with children. Since Diana had come home from school without a degree, her parents hoped her to marry soon. This was the norm for girls her age to begin searching for a suitable husband. Diana was also interested in finding her Prince Charming. For her coming-of-age present Dianas parents rented her an apartment at Coleherne Court in London (Morton 42). She shared it with three of her friends. This is where she lived during her courtship to Prince Charles. For work, Diana worked at a kindergarten and also looked after an American oil executives children a few days a week. Diana says these carefree days were the happiest of her life (Morton, 43). Diana had a few boyfriends at the time, but none turned into serious relationships. Procrastination EssayAs the tension in the marriage grew, Diana focused her energy outside the home doing AIDS counseling, work with leprosy and drug addiction (Morton 113). She felt she had a natural aptitude towards this type of work. She became President or Patron for over 100 charities. The Prince and Princess began to live separate lives and the public was noticing this. They would appear in public to maintain a fa?ade of unity but in private they had separate bedrooms (Morton 124). They mutually decided to separate in December of 1992. Diana lived at Kensington Palace and Charles lived in Highgrove. In November of 1992 Diana gave a candid television interview about her unhappy private life within the Royal system. She confessed about her adultery during her marriage and her eating disorders. The Queen was not happy and felt Diana betrayed the monarch by this interview. The Prince and Princess officially divorced in August of 1996. They both shared in the upbringing of their sons. Diana was to be referred to as Diana, Princess of Wales. She was stripped of her ?Her Royal Highness? title after the divorce became official (British Royal Gov. website). Diana would still appear with the Royal family on certain occasions. She received an estimated 17 million settlement (Morton 252). After the divorce Diana felt freer and also felt she now had the best of both worlds. She was still able to have a say in her sons upbringing and was able to live her life as she wanted. This was important to her, as she wanted her sons to see more of the world than boarding schools and palaces. One of the first things she did after the divorce was fire her bodyguard. She never liked their constant presence. Diana wanted to show her country she wanted to continue doing good works even though she was no longer married to Prince Charles. Diana has repeatedly said she wishes to be known as the ?Queen of Hearts?. Diana never liked the royal formalities and she had a knack of being able to relate to the common person on the street. This was part of why she was so well liked by the entire world. Diana decided after the divorce to cut down on her public appearances. She decided to focus her attention to five charities and cut out the rest as she felt her time was being wasted on too many dinners and not enough of the actual charity work. The charities that she chose were the Leprosy Mission, Centrepoint (a charity for the homeless), the National Aids Trust, the Royal Marsden NHS Trust (a cancer hospital) and the Ormond Street Childrens Hospital (Morton 253). She also continued to devote some time to the English National Ballet. Diana also sold some her dresses and suits worn on engagements and gave the profits to her various charities. In the summer of 1996 Diana met Dodi Fayed, a Hollywood film producer and son of a billionaire from Egypt. They started dating and soon their relationship turned serious. In the year before her death, the Princess was an active campaigner for a ban on the manufacture and use of land mines (British Royal Government website). In fact, this was her last public engagement, which took place in Bosnia. Diana was able to met Mother Teresa in New York in the summer of 1997 before her death. Mother Teresa congratulated her for her charitable works. Diana died on August 31, 1997 in a terrible car crash in Paris, France. The vehicle she was in was involved in a high-speed accident and struck a concrete pillar under a bridge shortly before midnight on August 30, 1997. The driver of the car, Henri Paul was said to being trying to outrun the paparazzi. He was also known to have been drinking and taking drugs that evening. The Princess underwent hours of surgery before she was pronounced dead (British Royal Government website). Dodi Fayed also died in the car crash, as did the driver of the vehicle. Their bodyguard, Trevor Rees-Jones survived the crash. The Queen spoke to the public on Friday before Dianas funeral. She expressed her sadness to lose Diana. Princess Dianas funeral took place on Saturday, September 6, 1997. It was estimated 31 million people in Britain and two and a half billion people around the world watched the funeral on television. Her brother, Earl Spencer gave a tearful eulogy for Diana. His closed the eulogy by saying ?Above all we give thanks for the life of a woman I am so proud to be able to call my sister, the unique, the complex, the extraordinary and irreplaceable Diana whose beauty, both internal and external, will never be extinguished from our minds? (Davies 304). The Princess was buried in sanctified ground on an island in the center of an ornamental lake in the Spencer home at Althorp. Her grave faces east, towards the rising sun (British Royal Government website). Princess Diana will be missed not only by her two sons but also by many around the world. Perhaps the best lesson she taught was all people, even those in high positions such as hers are able to help make a difference in the world. She will be missed. BibliographyWorks CitedBritish Royal Government Website. . Davies, Nicholas. Diana, The Peoples Princess. New Jersey: Carol Publishing Group, 1997. Morton, Andrew. Diana, Her True Story. New York and Great Britain: Simon ; Schuster, 1992. Morton, Andrew. Diana, Her True Story, In Her Own Words. New York: Simon ; Schuster, 1997. Biographies