Electric Bike Marketing Plan - 1280 Words

The Product - â€Å"SmartBike – Metro† The SmartBike Metro is a power-on-demand foldable electric bicycle that gives you the choice – pedal power or power on demand acceleration. The lightness and convenience of the SmartBike - Metro make it an ideal companion for urban commuting, where there’s scarce space and heavy traffic. It guarantees you arrive fresh on destination, and it provides you business-class performance in multi-ways, even as an indoor exercise bike! Stylish Outlook The SmartBike Metro has a fashionable, stylish outlook that fits well with the status-quo of the affluent professionals. When folded, the bike can be carried as a stylish briefcase, in a environmentally-friendly tote, or in an athletic backpack. The SmartrBike†¦show more content†¦Hence our high price will not significantly affect demand as long as we maintain the product’s image of high functionality. We recognize that consumers are more sensitive to price increases than decreases, so our high prices also provide us with price reduction room in the future should market trends change. Furthermore, our product’s bundled functions currently have a low substitution effect in the market, allowing for price skimming. Channel Members After distribution – matching the high prices – specialty stores Competition Currently our main competitions are other electric bicycles. Market analysis shows that our price is generally higher than competition. We employ the price skimming strategy because we are differentiated from our competitors on functionality and quality since few other electric bicycles has a display mode and none are integrated with stationary exercise bike functions. We will maintain our prices at introduction and will not engage in competitive pricing wars, unless similar functions enter the market in the future. Cost Our base model manufacturing cost per unit is about $500, as we intend to outsource parts manufacturing to China and the current market price for electric bicycles in China is about $400. Here we include freight charges. Our added features, the LED display technology integrated with the exercise bike system should range about $500 per unit (including patent royalties) as it is manufactured in North America andShow MoreRelatedZero Motorcycles : A Successful Entrepreneur1120 Words   |  5 Pagesmotorcycles. Zero Motorcycles is one of the leading sellers and manufacturers of electric motorcycles they are also the most well-known. The company’s founder is Neal Saiki who is a former NASA engineer and a successful entrepreneur. In 2006, Zero Motorcycles released its first prototype and now in 2014 has a well-established product line and has blown past all expectations of not only electric motorcycles but also electric vehicles as a whole. They offer four different models, three of which are streetRead MoreHarley Davidson s Strategic Global Marketing1507 Words   |  7 Pages Harley-Davidson Inc.-Motorcycle Division Case Study Michael Cocce Natalie Dolan MBA 6410 Strategic Global Marketing Curry College Harley-Davidson, Inc. was established in 1903 when William S. Harley and Arthur Davidson began producing the Harley-Davidson motorcycle in Milwaukee, Wisconsin. By the 1960’s, Harley-Davidson was one of the first motorcycle manufacturers and, as a result, they had a complete monopoly over the heavyweight motorcycleRead MoreE Bike Marketing Plan3132 Words   |  13 Pages* EXECUTIVE SUMMARY : This marketing plan examines the launch of a human-electric hybrid bicycle called e-bike by the world’s largest motorcycle manufacturing company HONDA, in China. We all know that the Global Warming is a serious issue to be addressed. This is the right time to realize the importance of eco-friendly products to save the earth from global warming and its ill effects. Unfortunately the automobile emissions are the second largest contributors for the green house gases. HondaRead MoreEssay on Marketing Mix1052 Words   |  5 Pagesrepair and maintenance. Customisation is another main feature of braaap’s products. Customers are able to choose any colour to their preferences and build customised bikes as long as the customisations would not affect the performance and safety of bikes. Braaap has special adult riders in mind to fulfil their needs and wants. The bike is our masterpiece, we are motorcyclists, but it’s the community we have created that sets us apart from the crowd. From our â€Å"Learn to Ride† program to our braaap raceRead MoreE Bike Marketing Plan3122 Words   |  13 Pages* EXECUTIVE SUMMARY : This marketing plan examines the launch of a human-electric hybrid bicycle called e-bike by the world’s largest motorcycle manufacturing company HONDA, in China. We all know that the Global Warming is a serious issue to be addressed. This is the right time to realize the importance of eco-friendly products to save the earth from global warming and its ill effects. Unfortunately the automobile emissions are the second largest contributors for the green house gases. Honda withRead MoreInternational Electric Bicycle Production Of Taiwan And Mainland China1606 Words   |  7 PagesProduct: After requesting quotations from some major electric bicycle producers in Taiwan and mainland China, we decided to cooperate with Motorlife Technology Co.,Ltd. Motorlife Technology Co.,Ltd specializes in manufacturing Electric Bikes, E-Bike Kits, E-Bike Parts, Lithium Battery with outstanding sale performance since 2012. With high capacity of production, experience dealing with European market (50% of company’s transaction were from Western Europe), the supplier is a reliable partner forRead MoreBusiness Plan For Future Electric5403 Words   |  22 PagesA. Executive Summary A1. Company Identification: Future Electric is small business with its corporate location in San Diego, California. Future Electric offers high-quality framing, motor, and electronic parts in the United States. Merchandise, along with â€Å"plans† will be sold through the online store (www.FEnow.com) This business plan outlines the sales and some design goals slated for the first year of operation along with the associated costs, identify the needed capital and the guiding systemRead MoreA Business Proposal For San Diego Essay1697 Words   |  7 Pagesmembers of the University still face traffic menace. The university however has 17,000 allotted spaces for parking. The university research building are not as close hence the need to walk or drive to a particular building. The university is putting up a plan to bring the San Diego Trolley to ease traffic in the local area. It is however, believed that this may not completely address the problem of traffic and transportation within the local area (Paulsen Smart, 2013). Market The predominant market segmentRead MoreMarketing Strategy : An Organization s Marketing Goals Into A Comprehensive Plan1008 Words   |  5 PagesA marketing strategy combines an organization’s marketing goals into a comprehensive plan. It is drawn from good market research on the right marketing mix to achieve maximum profits for the product or service as well as sustain the business. Of common use is the term â€Å"marketing mix.† It incorporates the four Ps of marketing. These are product, price, promotion and place. When dealing with a service in place of a good, the four are expanded to the seven Ps. The three additions are; people, physicalRead MoreMarketing Project : The Yamaha Motor Company For The Three Exclusive Innovations1423 Words   |  6 Pagesitems, advancement of visitor organizations and administration of recreation, recreational amenities and related services (Yamaha motor company, 2015). These three innovations are illustrated below. YZF-R1 Sport bike - The 2015 YZF-R1 features a completely new, lightweight and compact bike first ever for manufacturing motorcycle. It is for the first time that six-axis Inertial Measurement Unit (IMU) ever offered on a road-going motorcycle, it speaks to the beginning of another computerized period